Consumer Exit Surveys - For when proper customer service hasn't entered
It's very seldom I've been asked to do consumer exit surveys, probably for the reason illustrated in the title, but when this last one came up, it really knocked me.
Passionately trite
Comedian and actor David Mitchell gets passionate about the (mis)use of the word 'passion'. http://www.youtube.com/watch?v=Bz2-49q6DOI
Hard Sell Copywriting - Does the 'magic' really work?
DON'T READ ANYTHING UNTIL YOU HAVE READ THIS!
Redefinition redefined
Blogger Tim Phillips defines (or redefines) the opacity of the buzzword 'redefine'.
Sugared water, cardboard fries and hyperbolic lies
Exaggeration, inflated promises and economical truths have been used to sell products for decades. However a newer, more arrogant type of verbal hyperbole appears to be emerging. Something I like to call 'overcopywriting' or 'post-exhaustive marketing'.
Roles vs. jobs
An interesting article published on the Good Copy, Bad Copy blog; "Roles" versus "jobs" exposes the reality of the pretentious (and far too frequently used) corporate term "role".
Too much junk mail
I don't know if I'm alone in noticing this, but the amount of junk mail being posted in our letter boxes appears to have increased dramatically over the past few months. More junk is arriving nearly every day.
Tips for Hiring a Copywriter
Found an excellent article; Tips for Hiring a Copywriter. Straightforward, sound advice and a pretty good read.
All for the sake of 30 cents
I was in a supermarket a few weeks ago, not where I normally shop, as it's quite overpriced (some items up to 50% more than other places). But it was nearby and convenient at the time.
'Interesting' Customer Service
I went to a restaurant in Northbridge a few weeks ago (I won't say which). We had a nice meal, service was ok, everything seemed fine.