Viewing entries tagged with 'advertising'

Sugared water, cardboard fries and hyperbolic lies

Posted by Aaron Bloxsome on 7 February 2010

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Exaggeration, inflated promises and economical truths have been used to sell products for decades. However a newer, more arrogant type of verbal hyperbole appears to be emerging. Something I like to call 'overcopywriting' or 'post-exhaustive marketing'.

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Too much junk mail

Posted by Aaron Bloxsome on 13 January 2010

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I don't know if I'm alone in noticing this, but the amount of junk mail being posted in our letter boxes appears to have increased dramatically over the past few months. More junk is arriving nearly every day.

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