Who are you selling to?
How will you get their attention?
Once you have their attention, how will you get them to act?
Do potential customers know what benefits your business offers?
Do they know that you’re different to or better than your competitors?
Good advertising copy can offer answers to all of these questions, but may not have to. There is no one formula to making advertising copy work. Mystery and enticement may work better than stating facts, depending on the audience and their mood when they see or hear the advertisement.
To advertise effectively you should know:
- Who your target audience is and the types of media they are exposed to
- What your potential customers want
- How you can offer them what they want
In a sea of sensory bombardment your advertisement needs to stand out. Quality advertising copy is just one key ingredient.