Copywriting that will convey your message

Whether it’s writing for advertising, marketing or a website, you only have seconds to make a first impression. A first impression that lasts.

From punchy one-liners to in-depth information, Clear Copywriting can express exactly what you want to say and provide instant gratification to your readers, balancing their interests with those of your business.

Using words that will promote your product or service effectively and engage with any potential customer while you’re not there.

Latest blog posts:

Ads can talk the talk; but can the products walk the walk?

Now picture this. You’ve signed up to a Telco / ISP and nothing is working properly, like quite literally nothing. So, as you obviously need to get this fixed, you call their ‘service’ department and are put on hold until the end of time. Once the end of time is...

The infamous Twitter storm, in a teacup

Apologies. Gotta love ‘em. Especially the ones from advertisers. It’s better to seek forgiveness than ask for permission. Right? It seems that this form of self-flagellation is high fashion in advertising these days. Google ‘ … apologises for ad’ and you’ll find...

Who are the ’mass market’? Upset them and you’ll find out

Mass appeal. Can there really be such a thing? It looks like old-school mass marketing techniques are on their way out. Like they’re a quaint relic of a time when people questioned things less and expected less, simply because they had fewer choices. The mass market...