More than just content

With so much competition in our media-rich world, it is now harder than ever to be noticed.

Whether it’s copywriting for advertising or marketing, or SEO content writing for a website, your words only have seconds to make an impression and gain recognition and trust.

Don’t let your message end up in a crowded wasteland of mediocrity.

From punchy one-liners to in-depth information, Clear Copywriting can help you express exactly what you want to say and create strong connections with your audience, whatever the platform.

To find out more about our copywriting services, please get in touch.

Recent blog posts

Penmanship and the double-edged sword of content marketing

Paradoxically, there’s never been a better or worse time to ramp up your company’s marketing. The trouble is, even though there are now more opportunities than ever for you to engage with your clients and customers, those very same opportunities exist for all of your...

Ads can talk the talk; but can the products walk the walk?

Now picture this. You’ve signed up to a Telco / ISP and nothing is working properly, like quite literally nothing. So, as you obviously need to get this fixed, you call their ‘service’ department and are put on hold until the end of time. Once the end of time is...

The infamous Twitter storm, in a teacup

Apologies. Gotta love ‘em. Especially the ones from advertisers. It’s better to seek forgiveness than ask for permission. Right? It seems that this form of self-flagellation is high fashion in advertising these days. Google ‘ … apologises for ad’ and you’ll find...

Who are the ’mass market’? Upset them and you’ll find out

Mass appeal. Can there really be such a thing? It looks like old-school mass marketing techniques are on their way out. Like they’re a quaint relic of a time when people questioned things less and expected less, simply because they had fewer choices. The mass market...

Copywriting – A product and service

Google ‘copywriter’ and you’ll be confronted with what appears to be a buyers’ market.

With so many copywriters around, at first glance, the process of finding a good copywriter might seem easy.

But finding the right copywriter for you may not be that straightforward.

When it comes to the crunch, writing is one thing, but understanding clients is another.

Just being able to write, without properly knowing the client’s needs, is not enough.

Firstly, a good copywriter must figure out exactly what an organisation wants to achieve with their business writing. To do this requires awareness of the client’s vision and the context in which the business is done.

Unfortunately, time and again, writers will misunderstand how forms of expression, idioms and cultural assumptions affect the message they wish to put out.

Some may be so wrapped up in trying to sound clever or authoritative by following the latest trends, that they actually lose focus of the customer’s real needs. You may have seen writers using buzz phrases like ‘brand storytelling’ to promote B2B, B2C, CX, DM, EDM and UX writing services that will highlight a business’s SCA. You’ll hardly ever see ‘brand storytelling’ shortened into an acronym though.

Sadly, there are also freelance copywriters and copywriting companies who simply don’t care about what they write and see aspects such as correct tone as apparently trivial matters.

Professional business writing is never trivial. Every word counts.

Inattentive written communications can actually do more harm than good.

At Clear Copywriting we will never take on an assignment until we have full knowledge of your needs and your organisation’s culture.

We aim our copy at your business and your customers, not ourselves.

To find out more, please contact us today.