What can communication professionals learn from Donald Trump?

On a recent call-in to the US TV show Fox and Friends, Donald Trump was asked to rate his communications. Unsurprisingly he rated them highly. Far be it from me to advocate for Trump, or any other politician, but perhaps he has a point. In this age of confusion I’m...

What is content?

‘Content is king’. I have a sneaking suspicion you may have heard this once or twice, or maybe a thousand times before. And two decades on, it’s still going strong. ‘Content is king’ is a resilient little critter, like a post-apocalyptic cockroach after a nuclear...

Where would we be without the internet?

Imagine life without the internet. Where would we be? For many, the internet is so vital that we simply can’t live without it. In 2016, the United Nations passed a resolution declaring internet access as a basic human right. Considering the told social benefits of...

Finding the right words is never often easy

Finding the right words to express your company’s ideas and message is never often easy. This can be worrying, especially when you read throughout the internet, ‘content is king, CONTENT IS KING’. Well yes, content is king, to a point. However, remember ‘Otumfuo Opuku...

Penmanship and the double-edged sword of content marketing

Paradoxically, there’s never been a better or worse time to ramp up your company’s marketing. The trouble is, even though there are now more opportunities than ever for you to engage with your clients and customers, those very same opportunities exist for all of your...

Ads can talk the talk; but can the products walk the walk?

Now picture this. You’ve signed up to a Telco / ISP and nothing is working properly, like quite literally nothing. So, as you obviously need to get this fixed, you call their ‘service’ department and are put on hold until the end of time. Once the end of time is...

Offence thieves attempt another heist

All too often we see corporate advertisers in the headlines over their latest ‘offensive’ ad. Could this be a new advertising offensive? This time Unilever-owned Dove has found itself in the crosshairs of anti-racist campaigners. It looks like that white dove, an...

The infamous Twitter storm, in a teacup

Apologies. Gotta love ‘em. Especially the ones from advertisers. It’s better to seek forgiveness than ask for permission. Right? It seems that this form of self-flagellation is high fashion in advertising these days. Google ‘ … apologises for ad’ and you’ll find...

Who are the ’mass market’? Upset them and you’ll find out

Mass appeal. Can there really be such a thing? It looks like old-school mass marketing techniques are on their way out. Like they’re a quaint relic of a time when people questioned things less and expected less, simply because they had fewer choices. The mass market...

Sometimes it’s not just what you do, but also what you say

Many years ago the English philosopher John Austin wrote a brilliant book, ‘How to Do Things with Words’. He introduced the notion of speech acts. For him a word is an act. It’s a curious concept, the notion that to speak is to act. Sure we move our mouths when we...