Ads can talk the talk; but can the products walk the walk?

Now picture this. You’ve signed up to a Telco / ISP and nothing is working properly, like quite literally nothing. So, as you obviously need to get this fixed, you call their ‘service’ department and are put on hold until the end of time. Once the end of time is...

The infamous Twitter storm, in a teacup

Apologies. Gotta love ‘em. Especially the ones from advertisers. It’s better to seek forgiveness than ask for permission. Right? It seems that this form of self-flagellation is high fashion in advertising these days. Google ‘ … apologises for ad’ and you’ll find...

Who are the ’mass market’? Upset them and you’ll find out

Mass appeal. Can there really be such a thing? It looks like old-school mass marketing techniques are on their way out. Like they’re a quaint relic of a time when people questioned things less and expected less, simply because they had fewer choices. The mass market...

Online ads and the click-through rate debate

Click-through rates. The percentage of online ad views that turn into those ever-precious clicks. How much do they matter? To many, they mean everything. They are like an all-important sprocket in the mechanism of online advertising and are the measure of a web...

Is advertising evil?

Let’s face it, advertisers aren’t seen as the most honest people around. As practitioners of the dark arts, they trick and fool people into parting with their money for things they don’t need. But on the inside, things are a little different. Or at least that’s what...

Advertising: Good art or bad science?

How do we know what constitutes a good advertisement? Who can make such a decision and how? Advertising is usually set among the creative industries and as such it is situated among the arts.  University courses in advertising are arts rather than science courses....

How much do copywriters charge?

How much do copywriters charge? This is a question many first-time clients ask. As with any product or service, most people like to know a price upfront. Shouldn’t there be a general market price for website, brochure, blog, or email content? Any astute business that...

Will B2B social media work for your business?

Some may question how effective B2B social media can be for small and medium-sized enterprises (SMEs). This scepticism is understandable. Check out any recent research on businesses and social media networking (SMN) and you’ll find a pretty common attitude. Business...

SEO and Google: Making sure clients find your business

SEO is key. Why? We’ve all heard the riddle: If a tree falls in the forest and nobody is around to hear, does it make a sound? Well, it's the same for any business that wants to be found online. You may have a website; but can people see it? And if people can’t see...

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