by Aaron
‘Marketers’ lives matter’. Especially when they produce an ad that causes massive public outrage. The ‘ad rage’ over the recent Kendall Jenner ad for Pepsi is one of the latest in a long list of big brand marketing mishaps. While the fallout from this ad may be a...
by Aaron
Every business wants to succeed. That’s why you’re in it, right? You’re in it to win it, searching for the key to success. Success is there to be unlocked, but what does it mean and how do we measure it? Well, the most obvious answer is the bottom line, profit....
