Penmanship and the double-edged sword of content marketing

Paradoxically, there’s never been a better or worse time to ramp up your company’s marketing. The trouble is, even though there are now more opportunities than ever for you to engage with your clients and customers, those very same opportunities exist for all of your...

Ads can talk the talk; but can the products walk the walk?

Now picture this. You’ve signed up to a Telco / ISP and nothing is working properly, like quite literally nothing. So, as you obviously need to get this fixed, you call their ‘service’ department and are put on hold until the end of time. Once the end of time is...

The infamous Twitter storm, in a teacup

Apologies. Gotta love ‘em. Especially the ones from advertisers. It’s better to seek forgiveness than ask for permission. Right? It seems that this form of self-flagellation is high fashion in advertising these days. Google ‘ … apologises for ad’ and you’ll find...

Who are the ’mass market’? Upset them and you’ll find out

Mass appeal. Can there really be such a thing? It looks like old-school mass marketing techniques are on their way out. Like they’re a quaint relic of a time when people questioned things less and expected less, simply because they had fewer choices. The mass market...