Finding the right words is never often easy

Finding the right words to express your company’s ideas and message is never often easy. This can be worrying, especially when you read throughout the internet, ‘content is king, CONTENT IS KING’. Well yes, content is king, to a point. However, remember ‘Otumfuo Opuku...

Penmanship and the double-edged sword of content marketing

Paradoxically, there’s never been a better or worse time to ramp up your company’s marketing. The trouble is, even though there are now more opportunities than ever for you to engage with your clients and customers, those very same opportunities exist for all of your...