Will B2B social media work for your business?

Some may question how effective B2B social media can be for small and medium-sized enterprises (SMEs). This scepticism is understandable. Check out any recent research on businesses and social media networking (SMN) and you’ll find a pretty common attitude. Business...

The peril brands face in a hyperreal world

It doesn’t take much these days to fall foul of public hostility – more often than not on the basis of rumour and gossip rather than concrete fact. Many years ago, the French philosopher Jean Baudrillard warned us about ‘hyperreality’, in which signs and symbols that...