by Aaron
Many years ago the English philosopher John Austin wrote a brilliant book, ‘How to Do Things with Words’. He introduced the notion of speech acts. For him a word is an act. It’s a curious concept, the notion that to speak is to act. Sure, we move our mouths when we...
by Aaron
Click-through rates. The percentage of online ad views that turn into those ever-precious clicks. How much do they matter? To many, they mean everything. They are like an all-important sprocket in the mechanism of online advertising and are the measure of a web...
by Vittorio
Being a freelancer is a chancy profession for any person; for freelance writers it’s even more so. In this article we will discuss how many freelance writers – those who do copywriting and content writing – are underpaid, undervalued and, yes, exploited....
