Sometimes it’s not just what you do, but also what you say

Sometimes it’s not just what you do, but also what you say

Many years ago the English philosopher John Austin wrote a brilliant book, ‘How to Do Things with Words’. He introduced the notion of speech acts. For him a word is an act. It’s a curious concept, the notion that to speak is to act. Sure, we move our mouths when we...
Online ads and the click-through rate debate

Online ads and the click-through rate debate

Click-through rates. The percentage of online ad views that turn into those ever-precious clicks. How much do they matter? To many, they mean everything. They are like an all-important sprocket in the mechanism of online advertising and are the measure of a web...