Will B2B social media work for your business?

Some may question how effective B2B social media can be for small and medium-sized enterprises (SMEs). This scepticism is understandable. Check out any recent research on businesses and social media networking (SMN) and you’ll find a pretty common attitude. Business...

The peril brands face in a hyperreal world

It doesn’t take much these days to fall foul of public hostility – more often than not on the basis of rumour and gossip rather than concrete fact. Many years ago, the French philosopher Jean Baudrillard warned us about ‘hyperreality’, in which signs and symbols that...

What makes a successful business?

Every business wants to succeed. That’s why you’re in it, right? You’re in it to win it, searching for the key to success. Success is there to be unlocked, but what does it mean and how do we measure it? Well, the most obvious answer is the bottom line, profit....