Online ads and the click-through rate debate

Click-through rates. The percentage of online ad views that turn into those ever-precious clicks. How much do they matter? To many, they mean everything. They are like an all-important sprocket in the mechanism of online advertising and are the measure of a web...

Watch your language

Language is a curious thing. Children in most countries will be told at some stage to ‘speak properly!’ In English the ‘proper’ way to speak is often called Queen’s English, or in its more technical formation, ‘received pronunciation’. If you fail, there is always the...

Honest copywriting in a world of fraud

When it comes to promoting copywriting services, the issues of business ethics and integrity are seldom mentioned. As Melbourne-based freelancers, we focus on our locality and like to get to know our customers. We can reach out to the rest world too and are able to...

Is advertising evil?

Let’s face it, advertisers aren’t seen as the most honest people around. As practitioners of the dark arts, they trick and fool people into parting with their money for things they don’t need. But on the inside, things are a little different. Or at least that’s what...

Advertising: Good art or bad science?

How do we know what constitutes a good advertisement? Who can make such a decision and how? Advertising is usually set among the creative industries and as such it is situated among the arts.  University courses in advertising are arts rather than science courses....

The paradox of the digital age

Let’s play a guessing game. Name the technology. Which technology ‘assembled all man on one great place, whence they can see everything that is done and hear everything that is said and judge of every policy that is pursued at the very moment when these events take...

SEO and Google: Making sure clients find your business

We’ve all heard the riddle: If a tree falls in the forest and nobody is around to hear, does it make a sound? Well, it's the same for any business that wants to be found online. You may have a website; but can people see it? And if people can’t see it, what should you...

How much do copywriters charge?

How much do copywriters charge? This is a question many first-time clients ask. As with any product or service, most people like to know a price upfront. Shouldn’t there be a general market price for website, brochure, blog, or email content? Any astute business that...

Will B2B social media work for your business?

Some may question how effective B2B social media can be for small and medium-sized enterprises (SMEs). This scepticism is understandable. Check out any recent research on businesses and social media networking (SMN) and you’ll find a pretty common attitude. Business...