by Aaron
How do we know what constitutes a good advertisement? Who can make such a decision and how? Advertising is usually set among the creative industries and as such it is situated among the arts. University courses in advertising are arts rather than science courses....
by Aaron
Let’s play a guessing game. Name the technology. Which technology ‘assembled all man on one great place, whence they can see everything that is done and hear everything that is said and judge of every policy that is pursued at the very moment when these events take...
by Aaron
We’ve all heard the riddle: If a tree falls in the forest and nobody is around to hear, does it make a sound? Well, it’s the same for any business that wants to be found online. You may have a website; but can people see it? And if people can’t see it, what...
by Aaron
How much do copywriters charge? This is a question many first-time clients ask. As with any product or service, most people like to know a price upfront. Shouldn’t there be a general market price for website, brochure, blog, or email content? Any astute business that...
by Aaron
Some may question how effective B2B social media can be for small and medium-sized enterprises (SMEs). This scepticism is understandable. Check out any recent research on businesses and social media networking (SMN) and you’ll find a pretty common attitude. Business...
by Aaron
It doesn’t take much these days to fall foul of public hostility – more often than not on the basis of rumour and gossip rather than concrete fact. Many years ago, the French philosopher Jean Baudrillard warned us about ‘hyperreality’, in which signs and symbols that...
