Watch your language

Language is a curious thing. Children in most countries will be told at some stage to ‘speak properly!’ In English the ‘proper’ way to speak is often called Queen’s English, or in its more technical formation, ‘received pronunciation’. If you fail, there is always the...

Honest copywriting in a world of fraud

When it comes to promoting copywriting services, the issues of business ethics and integrity are seldom mentioned. As Melbourne-based freelancers, we focus on our locality and like to get to know our customers. We can reach out to the rest world too and are able to...

Is advertising evil?

Let’s face it, advertisers aren’t seen as the most honest people around. As practitioners of the dark arts, they trick and fool people into parting with their money for things they don’t need. But on the inside, things are a little different. Or at least that’s what...

Advertising: Good art or bad science?

How do we know what constitutes a good advertisement? Who can make such a decision and how? Advertising is usually set among the creative industries and as such it is situated among the arts.  University courses in advertising are arts rather than science courses....

The paradox of the digital age

Let’s play a guessing game. Name the technology. Which technology ‘assembled all man on one great place, whence they can see everything that is done and hear everything that is said and judge of every policy that is pursued at the very moment when these events take...