Is advertising evil?

Is advertising evil?

Let’s face it, advertisers aren’t seen as the most honest people around. As practitioners of the dark arts, they trick and fool people into parting with their money for things they don’t need. But on the inside, things are a little different. Or at least that’s what...
Advertising: Good art or bad science?

Advertising: Good art or bad science?

How do we know what constitutes a good advertisement? Who can make such a decision and how? Advertising is usually set among the creative industries and as such it is situated among the arts.  University courses in advertising are arts rather than science courses....
The paradox of the digital age

The paradox of the digital age

Let’s play a guessing game. Name the technology. Which technology ‘assembled all man on one great place, whence they can see everything that is done and hear everything that is said and judge of every policy that is pursued at the very moment when these events take...
SEO and Google: Making sure clients find your business

SEO and Google: Making sure clients find your business

We’ve all heard the riddle: If a tree falls in the forest and nobody is around to hear, does it make a sound? Well, it’s the same for any business that wants to be found online. You may have a website; but can people see it? And if people can’t see it, what...
How much do copywriters charge?

How much do copywriters charge?

How much do copywriters charge? This is a question many first-time clients ask. As with any product or service, most people like to know a price upfront. Shouldn’t there be a general market price for website, brochure, blog, or email content? Any astute business that...