Sometimes it’s not just what you do, but also what you say

Many years ago the English philosopher John Austin wrote a brilliant book, ‘How to Do Things with Words’. He introduced the notion of speech acts. For him a word is an act. It’s a curious concept, the notion that to speak is to act. Sure we move our mouths when we...

Online ads and the click-through rate debate

Click-through rates. The percentage of online ad views that turn into those ever-precious clicks. How much do they matter? To many, they mean everything. They are like an all-important sprocket in the mechanism of online advertising and are the measure of a web...

Honest copywriting in a world of fraud

When it comes to promoting copywriting services, the issues of business ethics and integrity are seldom mentioned. As Melbourne-based freelancers, we focus on our locality and like to get to know our customers. We can reach out to the rest world too and are able to...

Is advertising evil?

Let’s face it, advertisers aren’t seen as the most honest people around. As practitioners of the dark arts, they trick and fool people into parting with their money for things they don’t need. But on the inside, things are a little different. Or at least that’s what...