by Aaron
Many years ago the English philosopher John Austin wrote a brilliant book, ‘How to Do Things with Words’. He introduced the notion of speech acts. For him a word is an act. It’s a curious concept, the notion that to speak is to act. Sure, we move our mouths when we...
by Aaron
Click-through rates. The percentage of online ad views that turn into those ever-precious clicks. How much do they matter? To many, they mean everything. They are like an all-important sprocket in the mechanism of online advertising and are the measure of a web...
by Aaron
Technology is great, when it can be understood properly. The problem is, few really get it. We hear the idiotic hyperbole of the digital revolution telling us that everything will change and robots will eat our mothers. But tech doesn’t work like that. The question we...
by Aaron
Can you lose a finger from a ring? Yes! A ring I had nearly cost me my finger. I never really considered that wearing a ring could potentially cause me to lose a finger. The last thing any writer wants is to lose a digit on their writing hand. The injurious...
by Aaron
When it comes to promoting copywriting services, the issues of business ethics and integrity are seldom mentioned. As Melbourne-based freelancers, we focus on our locality and like to get to know our customers. We can reach out to the rest world too and are able to...
