by Aaron
Technology is great, when it can be understood properly. The problem is, few really get it. We hear the idiotic hyperbole of the digital revolution telling us that everything will change and robots will eat our mothers. But tech doesn’t work like that. The question we...
by Aaron
Language is a curious thing. Children in most countries will be told at some stage to ‘speak properly!’ In English the ‘proper’ way to speak is often called Queen’s English, or in its more technical formation, ‘received pronunciation’. If you fail, there is always the...
by Aaron
Can you lose a finger from a ring? Yes! A ring I had nearly cost me my finger. I never really considered that wearing a ring could potentially cause me to lose a finger. The last thing any writer wants is to lose a digit on their writing hand. The injurious...
by Aaron
When it comes to promoting copywriting services, the issues of business ethics and integrity are seldom mentioned. As Melbourne-based freelancers, we focus on our locality and like to get to know our customers. We can reach out to the rest world too and are able to...
by Aaron
Let’s face it, advertisers aren’t seen as the most honest people around. As practitioners of the dark arts, they trick and fool people into parting with their money for things they don’t need. But on the inside, things are a little different. Or at least that’s what...
by Aaron
How do we know what constitutes a good advertisement? Who can make such a decision and how? Advertising is usually set among the creative industries and as such it is situated among the arts. University courses in advertising are arts rather than science courses....
