by Aaron
All too often we see corporate advertisers in the headlines over their latest ‘offensive’ ad. Could this be a new advertising offensive? This time Unilever-owned Dove has found itself in the crosshairs of anti-racist campaigners. It looks like that white dove, an...
by Aaron
Apologies. Gotta love ‘em. Especially the ones from advertisers. It’s better to seek forgiveness than ask for permission. Right? It seems that this form of self-flagellation is high fashion in advertising these days. Google ‘ … apologises for ad’ and you’ll find...
by Aaron
Mass appeal. Can there really be such a thing? It looks like old-school mass marketing techniques are on their way out. Like they’re a quaint relic of a time when people questioned things less and expected less, simply because they had fewer choices. The mass market...
by Aaron
Many years ago the English philosopher John Austin wrote a brilliant book, ‘How to Do Things with Words’. He introduced the notion of speech acts. For him a word is an act. It’s a curious concept, the notion that to speak is to act. Sure, we move our mouths when we...
by Aaron
Click-through rates. The percentage of online ad views that turn into those ever-precious clicks. How much do they matter? To many, they mean everything. They are like an all-important sprocket in the mechanism of online advertising and are the measure of a web...
by Vittorio
Being a freelancer is a chancy profession for any person; for freelance writers it’s even more so. In this article we will discuss how many freelance writers – those who do copywriting and content writing – are underpaid, undervalued and, yes, exploited....
